skip to main content
About APMP Fellows Mike Parkinson
MikeParkinson

Back to Fellows Directory

Mike Parkinson, CPP APMP Fellow (Class of 2008)

Principal
24 Hour Company

Bio

Mike is a geek. He is a CPP APMP Fellow, 1 of 36 Microsoft PowerPoint MVPs in the world, an internationally recognized communication and proposal expert, a best-selling author, and a professional trainer. Mike has spearheaded multi-billion dollar projects and created thousands of graphics resulting in billions of dollars in increased revenue for his clients. His keynotes, training, books (“Billion Dollar Graphics” and “A Trainer's Guide to PowerPoint: Best Practices for Master Presenters.”), and tools (www.Build-a-Graphic.com) help companies succeed while saving money and time. Mike owns Billion Dollar Graphics (www.BillionDollarGraphics.com) and is a partner at 24 Hour Company (www.24hrco.com), the premier proposal graphics firm.

Mike regularly conducts workshops and creates graphics, presentations, and content for companies like Microsoft, FedEx, Pfizer, Xerox, Dell, Subaru, Nestle, Lockheed Martin, Northrop Grumman, and Boeing, as well as at learning institutions and government agencies like NSA, CMS, OCC, the Army, and the SEC.

For fun, Mike is an artist, a pop culture connoisseur, enjoys exercise and fitness, and loves helping others achieve their goals.

What does being an APMP Fellow mean to you?

Being an APMP Fellow is an honor. It means that I will always be an advocate for positive change in our industry and help others find value within APMP.

What's your best memory from attending an APMP event?

So many "best" memories: meeting people who became my dearest friends, dancing at social events, and geeking out with my fellow proposal nerds. If I had to pick my best memory, it would be giving my At-a-Glance keynote at the APMP BPC 2019. What an amazing experience. The support and feedback exceeded my expectations.

What advice do you have for a proposal professional entering our field?

Two things that helped me... One, I found a mentor. Two, I eventually understood the "why" (the psychology) behind what and how we do what we do. Once I had a deeper understanding, SO many things clicked for me.

Anything else you would like to share?

Thanks, APMP, for being a wonderful organization with passionate members and staff!

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
ritamascia
Rita Mascia, CPP APMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
Picture Square
Florian Lamisch, CF ES-M APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
KK 2
Karthik Koutharapu, CP APMP
I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.
3. Kessie Valerie photo
Valerie Kessie, CP APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
289 20220826104813307 200X200
Suzanne Shields, CPP ES-M APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
BetteSturino125x150
Bette Sturino, CP APMP