Mitchell Reed

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Mitchell Reed, CPP APMP Fellow (Class of 2020)

Bio

Experienced Sales Operations and Proposal Management professional with over 30 years of experience with expertise in supporting government contracting and commercial companies. Research practitioner focused on customer/contractor relationships' impact on award decisions and recognized proposal management thought leader.

What does being an APMP Fellow mean to you?

Provides me the opportunity to represent APMP to the larger contracting industry and contribute to APMPs growth.

What's your best memory from attending an APMP event?

Receiving the John Elder APMP Journal Award at the APMP International Conference, Chicago, IL, May 2014 for best article (Managing Rapid Response Proposals) published in a single year in APMP’s Journal of the Association of Proposal Management Professionals (APMP Journal) – May 2014.

What advice do you have for a proposal professional entering our field?

Actively participate in your local chapter to develop your knowledge as well as your professional network.

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.

Gerald Stein, CF ES-M APMP

APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.

Anant Shukla, CF APMP

I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.

Jill Zander, CF APMP

Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.

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Aynsley Davidson, CP APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.

Karthik Koutharapu, CP APMP

APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.

Mescall Ceri Photo

Ceri Mescall, CPP APMP

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.

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Ailsa Tuck, CP APMP

Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.

Karthik Koutharapu, CP APMP