Mitchell Reed

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Mitchell Reed, CPP APMP Fellow (Class of 2020)

Bio

Experienced Sales Operations and Proposal Management professional with over 30 years of experience with expertise in supporting government contracting and commercial companies. Research practitioner focused on customer/contractor relationships' impact on award decisions and recognized proposal management thought leader.

What does being an APMP Fellow mean to you?

Provides me the opportunity to represent APMP to the larger contracting industry and contribute to APMPs growth.

What's your best memory from attending an APMP event?

Receiving the John Elder APMP Journal Award at the APMP International Conference, Chicago, IL, May 2014 for best article (Managing Rapid Response Proposals) published in a single year in APMP’s Journal of the Association of Proposal Management Professionals (APMP Journal) – May 2014.

What advice do you have for a proposal professional entering our field?

Actively participate in your local chapter to develop your knowledge as well as your professional network.

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.

Brittany Guzman

Brittany Guzman, CF APMP

Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.

Kim Ruff, CP APMP

With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.

Norbert Thiemermann, CPP ES-M APMP

APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.

Heather Finch, CF APMP

The time was a good investment, and I expect to reap benefits now and in the future!

Kelly Erickson, CF APMP

I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!

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Bette Sturino, CP APMP

The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.

Sarah Chapman, CP ES-M APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.

Jessica Davis, CF APMP