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SuzanneEassom

Suzanne Eassom, CF APMP Fellow (Class of 2008)

Partner
Wordman Speaks

Bio

Suzanne is a 25-year+ APMP member, an APMP Fellow, and APMP Compatriot. She is affiliated with the APMP-Western Chapter. She served as an APMP Board of Directors member for many years, as well as Director of Marketing and Communications and CEO-Elect (2007) and Director of Membership, simultaneously, for over five years. For several years, Suzanne also directed the APMP International Conference & Exhibits planning, registration, and coordination. She was in the first class of APMP members in the United States to achieve APMP Certification. Suzanne has lectured at annual conferences, and co-presented with Wordman (aka Dick Eassom, CF APMP Fellow - Past APMP CEO, and current California-APMP Chapter Chair) as Acrobat Girl. Suzanne is published in The APMP Journal of Proposal Management.

When Suzanne was Director of Marketing, she overhauled the APMP.org website to provide valuable archives of APMP publications to members, communication channels for news and events, online gateways for APMP local-area chapters worldwide, and improved membership and conference growth and processes.

Her efforts have given APMP higher visibility for professional alliances, corporate sponsors, members, and professional resources.

What's your best memory from attending an APMP event?

It is difficult, and perhaps reductive, to single out one event as the best. All of them have had their priceless moments and value to the profession. Perhaps seeing the overflowing breakout rooms for those offering their expertise and wisdom to newer professionals.

What advice do you have for a proposal professional entering our field?

Every opportunity is different, so don't mindlessly shoehorn even the best process stubbornly into each of them. Get to know your clients, and if you have the capability and readiness to meet their needs and requirements, you can win.

APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.
HeatherFinch
Heather Finch, CF APMP
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
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Karthik Koutharapu, CP APMP
Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.
Kim Ruff
Kim Ruff, CP APMP
I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.
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Valerie Kessie, CP APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
Yuter
Stephen Yuter, ES-M APMP