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About APMP Fellows Suzanne Eassom
SuzanneEassom

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Suzanne Eassom, CF APMP Fellow (Class of 2008)

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Wordman Speaks

Bio

Suzanne is a 25-year+ APMP member, an APMP Fellow, and APMP Compatriot. She is affiliated with the APMP-Western Chapter. She served as an APMP Board of Directors member for many years, as well as Director of Marketing and Communications and CEO-Elect (2007) and Director of Membership, simultaneously, for over five years. For several years, Suzanne also directed the APMP International Conference & Exhibits planning, registration, and coordination. She was in the first class of APMP members in the United States to achieve APMP Certification. Suzanne has lectured at annual conferences, and co-presented with Wordman (aka Dick Eassom, CF APMP Fellow - Past APMP CEO, and current California-APMP Chapter Chair) as Acrobat Girl. Suzanne is published in The APMP Journal of Proposal Management.

When Suzanne was Director of Marketing, she overhauled the APMP.org website to provide valuable archives of APMP publications to members, communication channels for news and events, online gateways for APMP local-area chapters worldwide, and improved membership and conference growth and processes.

Her efforts have given APMP higher visibility for professional alliances, corporate sponsors, members, and professional resources.

What's your best memory from attending an APMP event?

It is difficult, and perhaps reductive, to single out one event as the best. All of them have had their priceless moments and value to the profession. Perhaps seeing the overflowing breakout rooms for those offering their expertise and wisdom to newer professionals.

What advice do you have for a proposal professional entering our field?

Every opportunity is different, so don't mindlessly shoehorn even the best process stubbornly into each of them. Get to know your clients, and if you have the capability and readiness to meet their needs and requirements, you can win.

Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.
Sonal
Sonal Bhatnagar, CP APMP, PMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
ritamascia
Rita Mascia, CPP APMP
Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.
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Ailsa Tuck, CP APMP