Tony Birch

TonyBirch

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Tony Birch, CPP APMP Fellow (Class of 2006)

Founder & Director
Shipley Limited

Bio

Tony Birch co-founded Shipley Limited in 1997, having worked for Shipley Associates for three years. Currently, he serves as Chair of the Board of Shipley Limited but remains an active consultant/trainer in all aspects of Business Development.

Tony served on the main board of the APMP for four years (2004 – 2007) and was one of the founding members of the APMP UK Chapter (2001). He was elected a Fellow of the APMP in 2006 for his contributions to developing and launching the APMP’s global Certification Programme. In 2016, the APMP awarded him its highest honor, the William C. McRae Founder’s Award, for his contributions to the organization.

Over the last 28 years, Tony has worked with large and small companies across sectors as diverse as Automotive, Defense, Insurance, and Space, delivering business-winning related services.

What does being an APMP Fellow mean to you?

It is a recognition of my commitment to the profession.

What's your best memory from attending an APMP event?

Sitting around a fire pit in Wild Horse Pass Resort, AZ, meeting and greeting friends I would not have ever known if I had not been a member of the Association.

What advice do you have for a proposal professional entering our field?

Doing the impossible for the ungrateful can sometimes be very hard. Keep at it, and it can be a rewarding career.

With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.

Norbert Thiemermann, CPP ES-M APMP

I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.

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Valerie Kessie, CP APMP

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.

Swapnil Patange

Swapnil Patange, CF APMP

As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.

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Suzanne Shields, CPP ES-M APMP

The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.

Sarah Chapman, CP ES-M APMP

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP

Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.

Stephen Yuter, ES-M APMP

During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.

Karthik Koutharapu, CP APMP

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.

Gerald Stein, CF ES-M APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP