Tony Birch

TonyBirch

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Tony Birch, CPP APMP Fellow (Class of 2006)

Founder & Director
Shipley Limited

Bio

Tony Birch co-founded Shipley Limited in 1997, having worked for Shipley Associates for three years. Currently, he serves as Chair of the Board of Shipley Limited but remains an active consultant/trainer in all aspects of Business Development.

Tony served on the main board of the APMP for four years (2004 – 2007) and was one of the founding members of the APMP UK Chapter (2001). He was elected a Fellow of the APMP in 2006 for his contributions to developing and launching the APMP’s global Certification Programme. In 2016, the APMP awarded him its highest honor, the William C. McRae Founder’s Award, for his contributions to the organization.

Over the last 28 years, Tony has worked with large and small companies across sectors as diverse as Automotive, Defense, Insurance, and Space, delivering business-winning related services.

What does being an APMP Fellow mean to you?

It is a recognition of my commitment to the profession.

What's your best memory from attending an APMP event?

Sitting around a fire pit in Wild Horse Pass Resort, AZ, meeting and greeting friends I would not have ever known if I had not been a member of the Association.

What advice do you have for a proposal professional entering our field?

Doing the impossible for the ungrateful can sometimes be very hard. Keep at it, and it can be a rewarding career.

I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.

Jill Zander, CF APMP

Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.

Kim Ruff, CP APMP

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.

Gerald Stein, CF ES-M APMP

With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.

Norbert Thiemermann, CPP ES-M APMP

Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.

Karthik Koutharapu, CP APMP

Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.

Liz Megli, CF APMP

I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!

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Bette Sturino, CP APMP

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP

I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.

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Valerie Kessie, CP APMP

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.

Swapnil Patange

Swapnil Patange, CF APMP