Every month, APMP offers live webinars that address key industry topics and best practices.
In addition to the live event, webinars are recorded and available for viewing at your convenience, providing you with an invaluable resource.
All webinars (live and recorded) are free to members. For non-members, the cost is $75.
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See our list of recorded presentations, including our most recent and most popular.
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All webinars are on Wednesdays at 11:00am Eastern U.S., unless noted otherwise
Tips To Communicate Real Value Propositions
March 20, 2019
Most customers are only focused on WII-FM – what’s in it for me. To truly give your customer something to chew on that brings value to them, do you provide them with evidence and provable outcomes? So many customers are focused primarily on price. What is important is to differentiate you and the value you bring with this thing called evidence. When you demonstrate how you can save them money, add true value they care about, and why your proof of the value you bring is important to them, only then can you set yourself apart from your competition.
Presented by Marsha Lindquist, President, Granite Leadership Strategies, Inc.
Mark Wigginton, Regional Vice President, Shipley Associates
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