skip to main content
NeilCobb

Neil Cobb, APMP Fellow (Class of 2006)

Retired

Bio

Neil Cobb was the executive director of the AT&T Knowledge and Proposal Management Center from 2000 to 2013. He has more than 25 years of experience in commercial proposal development and management. After retiring from AT&T, Neil was a continuing lecturer at the University of North Texas Department of Technical Communication. He continues to work to improve the visibility of our profession in the academy, having worked with UNT to create a certificate in proposal writing for the Technical Communication Masters program. Neil holds six U.S. patents for his content authoring and repurposing methods and systems and is the co-author of "Writing Business Bids and Proposals for Dummies" (John Wiley and Sons, LTD, 2016). He is now fully retired, living with his wife Rebecca in Plano, Texas.

What does being an APMP Fellow mean to you?

Being an APMP Fellow means that I brought value to the profession and the association and that my peers recognized my work as exemplary.

What's your best memory from attending an APMP event?

Implementing, administering, and activating Idea Markets at several conferences, which offered opportunities for proposal professionals to brainstorm ways to solve problems they face every day on the job.

What advice do you have for a proposal professional entering our field?

Use APMP's rich resources of knowledge and people to master our profession. Share what you learn with others. Be a champion for the profession within your business by bringing insight, value, and innovation to your role every day.

Anything else you would like to share?

APMP membership will help make you more successful. The network you'll build, the skills you'll hone, and the evolution you'll undergo will make you a valuable member of any business venture.

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
BetteSturino125x150
Bette Sturino, CP APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
289 20220826104813307 200X200
Suzanne Shields, CPP ES-M APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
Kulkarni Shubhada photo
Shubhada Kulkarni, CP APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
Mescall Ceri Photo
Ceri Mescall, CPP APMP
You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
Sonal
Sonal Bhatnagar, CP APMP, PMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
KK 2
Karthik Koutharapu, CP APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
Picture Square
Florian Lamisch, CF ES-M APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate