skip to main content
RichardBuijs

Richard Buijs, CPP APMP Fellow (Class of 2010)

Director
Strategic Proposals NL



Bio

Richard is recognized for his passion for proposals, championing proposal management best practices. He and his team help sales teams to capture 'will-win' deals worth over €1,8 bn in the past two years, with a success rate of 91% - and to bring about radical improvements to proposal quality and win rates.

A polished and inspiring trainer and speaker and a pioneer in the proposal arena. Richard was not only the founder of the first Bid- & Proposal consultancy in The Netherlands. He is also the first certified Proposal Professional, APMP Approved Trainer, and he was elected as the first-ever Fellow on the European continent of the Association of Proposal Management Professionals (APMP) in 2010.

From 2004-09, he served as the first CEO of the association’s NL chapter, and from 2010-12 he was responsible for all the association’s International chapters in his role as APMP board member.

Prior to joining Strategic Proposals, Richard worked at Digital/Compaq, the IT and services company, from leading the International Services Opportunity Centre to Manager of the successful Bid desk. In this role, he developed and implemented ‘Compaq’s Tenderpartner Enabling program.’ Blessed with excellent penmanship, Richard enjoys writing about proposal best practices for prominent Dutch marketing and sales magazines, such as ‘Sales Magazine’ and ‘Marketing Week.’ Through the Speakers Academy, the leading organization for professional speakers, Richard presented at sales, proposal, and purchasing conferences worldwide.

Respected as a thought leader in the proposal profession, known for presentations and workshops which are informative, enlightening, and entertaining, Richard has a track record of outstanding success, consistently attracting excellent feedback from senior executives, course participants, evaluators, and proposal professionals alike. 

 

Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.
Kim Ruff
Kim Ruff, CP APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
1516307239822
Dénes Máthé, CF ES-M APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
Aynsley Davidson v2
Aynsley Davidson, CP APMP
APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.
Mayura
Mayura Ravishankar, Proposal Associate
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
1563353906885
Norbert Thiemermann, CPP ES-M APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.
HeatherFinch
Heather Finch, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
Picture Square
Florian Lamisch, CF ES-M APMP