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Mission 2025: Adapt

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Mission 2025: ADAPT

Capture | BD | Sales

Virtual Conference | September 18, 2025

  

The secrets to winning work when the circumstances (and the budgets!) change.

Markets move. Policies change. Technology evolves. Procurement standards shift.
Your customers won’t stay static, and you shouldn’t either.

If you work in capture, BD or sales, you know that your success often depends on how well you predict the unpredictable. Mission 2025: ADAPT is your playbook for building resilient teams, processes and skills that keep you ahead while the world around you is in flux.

Designed specifically for professionals like you, this event equips you with practical strategies, versatile skills and clear contingency plans to help your team stay effective, no matter what.

You’ll hear directly from global profession leaders who've navigated uncertainty successfully, as well as procurement pros poised to give you the insider scoop on what sways a buyer during shifting tides. They’ll share their real-world experience and proven methods to help you stay agile, responsive, and positioned to win. Even when the unexpected happens.

What to Expect

  • Real-world strategies for rapid adaptability
  • Tactics to thrive amid uncertainty
  • Tools and tech that transform how you pursue and win
  • Partnering strategies for broader reach and impact
  • Insights from leaders who’ve mastered the art of the pivot

All conference sessions and resources will be available on the event platform and APMP TV for 60 days after the event's date.

Pricing

  Early Bird Rate
(before Aug 22)
 Regular Rate
Member $115 $155
Nonmember $220 $265
Corporate Member $115 $130

 

Register

Event Cancellation Policy

Full refunds will be honored until 5:00 PM on September 4, 2025. There are no cancellations after that time.

Continuing Education: CEUs/CPDs for APMP Certifications

Once the schedule is confirmed for Mission 2025: ADAPT, the number of CEUs/CPDs will be posted here. We've updated the CEU/CPD credit claiming process—please read carefully to ensure you earn all CEUs/CPDs after the event concludes. 
  1. Log into the APMP App on your mobile device or desktop
  2. Navigate to the Science of Winning Event page
  3. Click the Certification tab and click Add Sessions
  4. Select the sessions you attended, and complete a brief evaluation for each. While we encourage you to provide feedback on your speakers, it is not required in order to receive credit. Simply select "Yes" on the first question and submit to claim your CEUs/CPDs. You can complete evaluations during or up to 60 days after the event, but we recommend doing it promptly.

Need help locating your CEU/CPD Tracker? Here is a short video on finding your CEU/CPD Tracker and logging CEUs/CPDs.

Questions about the APMP Certification Program? Contact the APMP Director of Certification, Kimberly Kissel, at [email protected].

 

 

Premier Sponsors

Why sponsor Mission 2025: ADAPT | Capture | BD | Sales?

Partnering with Mission 2025: ADAPT puts your brand at the center of a high-impact, cross-functional conversation focused on agile leadership in procurement, capture, BD, and sales. This premier virtual event equips attendees with: 

  • Practical insights from leading industry voices and procurement insiders
  • Strategies for building resilient teams, adapting go-to-market tactics, and influencing unpredictable buyers
  • A clear path for professionals to stay ahead, stay effective, and stay winning in uncertain times

Sponsorship is more than brand exposure — it's a strategic opportunity to:

  • Showcase your solutions that empower agile, future-ready teams
  • Engage directly through thought-leadership sessions, digital resources, and event branding
  • Demonstrate your role as an innovator and resilience driver in evolving markets

 

Sponsorship Packages

Premier Sponsor - $3,500

Includes:

  • Prominent visibility: Logo on all event emails + event webpage
  • Email campaign: One attendee-facing email (pre- or post-event)
  • Ceremony mention: Slated in opening and closing remarks
  • Access: 5 registrations + post-event opt-in attendee leads (30-35% opt-in rate)
  • App promotions: Banner ad + featured sponsor page with resource upload
  • Virtual swag: Add a demo, free trial, or exclusive offer to the attendee-facing email
  • Thought-leadership: 45-minute live sponsored session to spotlight your expertise

Elite Sponsor - $2,500

  • Brand visibility: Name on event emails + webpage
  • Ceremony mention: Opening and closing remarks
  • Access: 3 registrations + opt-in leads
  • App promotions: Banner ad + featured sponsor page

 

View the full sponsor prospectus and check out add-on options here: 

Mission 2025: ADAPT Sponsorship Prospectus

 

Get Involved — Next Steps

  1. Select your sponsorship tier (Premium or Elite).
  2. Reach out to our Event Manager, Chelsea MacKenzie at [email protected] to confirm availability and begin taking advantage of your sponsorship benefits.
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
ritamascia
Rita Mascia, CPP APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
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Karthik Koutharapu, CP APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
Aynsley Davidson v2
Aynsley Davidson, CP APMP
You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
Sonal
Sonal Bhatnagar, CP APMP, PMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP