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Mission 2025: Adapt

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The secrets to winning work when the circumstances (and the budgets!) change.

Markets move. Policies change. Technology evolves. Procurement standards shift.
Your customers won’t stay static, and you shouldn’t either.

If you work in capture, BD or sales, you know that your success often depends on how well you predict the unpredictable. Mission 2025: Adapt is your playbook for building resilient teams, processes and skills that keep you ahead while the world around you is in flux.

Designed specifically for professionals like you, this event equips you with practical strategies, versatile skills and clear contingency plans to help your team stay effective, no matter what.

You’ll hear directly from global profession leaders who've navigated uncertainty successfully, as well as procurement pros poised to give you the insider scoop on what sways a buyer during shifting tides. They’ll share their real-world experience and proven methods to help you stay agile, responsive, and positioned to win. Even when the unexpected happens.

What to Expect

  • Real-world strategies for rapid adaptability
  • Tactics to thrive amid uncertainty
  • Tools and tech that transform how you pursue and win
  • Partnering strategies for broader reach and impact
  • Insights from leaders who’ve mastered the art of the pivot

All conference sessions and resources will be available on the event platform and APMP TV for 60 days after the event's date.

Pricing

  Early Bird Rate
(before Aug 22)
 Regular Rate
Member $115 $155
Nonmember $220 $265
Corporate Member $115 $130

 

Register

Event Cancellation Policy

Full refunds will be honored until 5:00 PM on September 4, 2025. There are no cancellations after that time.

Continuing Education: CEUs/CPDs for APMP Certifications

Once the event schedule is set, the total number of CEUs/CPDs will be confirmed here. Live attendees will automatically receive these credits in their CEU/CPD Trackers within a week after the event concludes.

Need help locating your CEU/CPD Tracker? Here is a short video on finding your CEU/CPD Tracker and logging CEUs/CPDs.

Questions about the APMP Certification Program? Contact the APMP Director of Certification, Kimberly Kissel, at [email protected].

 

Sponsorships

 

Premier Sponsors

For sponsorship opportunities, please contact Chelsea MacKenzie, APMP’s Event Manager, [email protected].

I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.
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Valerie Kessie, CP APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
Yuter
Stephen Yuter, ES-M APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.
Sonal
Sonal Bhatnagar, CP APMP, PMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.
Kim Ruff
Kim Ruff, CP APMP