skip to main content
About APMP Fellows Ceri Mescall
CeriMescall

Back to Fellows Directory

Ceri Mescall, CAP CPP ES-M APMP Fellow (Class of 2020)

Work Winning Consultant









Bio

Ceri is a self-employed Work Winning Consultant. Clients trust her to sustain, elevate, and transform their proposal functions. Over her 16-year career, She's helped to secure almost a billion dollars in sustainable, profitable work. Ceri's clients have described her as “strategic, yet practical,” “a trusted advisor,” and “a true master of her craft.”

Ceri is one of only 22 people globally (out of 12,000+ active members) that holds all four main APMP certifications. She's also an APMP 40 Under 40 Award winner (class of 2019), a presenter/panelist, article author, awards judge, and a LinkedIn content creator.

When She's not winning work, she's planning her next adventure (Ceri's visited 35+ countries so far), enjoying nature on her doorstep (beautiful British Columbia in Western Canada), and watching international rugby union (She's an avid Wales supporter!)."

What does being an APMP Fellow mean to you?

  • I’m honored to have been recognized for my contributions throughout my career in the bid and proposal industry.
  • I’m honored to have been recognized for my contributions throughout my career in the bid and proposal industry.
  • I’m proud to be in such great company – 100+ thought leaders around the globe.
  • I’m conscious of the responsibility that comes with the title – using an abundance mindset to share knowledge and leading practices to help others succeed.

What's your best memory from attending an APMP event?

Delivering my Ignite presentation to hundreds of peers on the final morning of BPC Dallas 2022. The Ignite format is five minutes and 20 slides - each slide automatically advances every 15 seconds. My presentation - “It’s Been Emotional,” - was about the curiosity, pride, relief, freudenfreude, and belonging we experience when working on proposals.

What advice do you have for a proposal professional entering our field?

  • Be curious: See the opportunity in every interaction (beyond the immediate task). Ask open-ended questions and listen actively. Expand your network to proposal-adjacent functions (e.g., capture, sales, marketing, account management, client experience).
  • Be curious: See the opportunity in every interaction (beyond the immediate task). Ask open-ended questions and listen actively. Expand your network to proposal-adjacent functions (e.g., capture, sales, marketing, account management, client experience).
  • Be versatile in the way you communicate: Flip the script from “treat others as you wish to be treated” to “treat others as they wish to be treated” – this could include varying comms methods (e.g., video call, text, DM, email), level of detail, level of (respectful) challenge.
  • Be your own advocate: Control the narrative by writing and delivering your personal elevator pitch that shows your understanding of your stakeholders’ pain points and the outcome they’ll receive by working with you. Track your accomplishments week by week and present the highlights in advance of performance reviews.

 

You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
Sonal
Sonal Bhatnagar, CP APMP, PMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
Kulkarni Shubhada photo
Shubhada Kulkarni, CP APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
Aynsley Davidson v2
Aynsley Davidson, CP APMP
Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
KK 2
Karthik Koutharapu, CP APMP