skip to main content

Micro-Certifications

Executive Summaries Micro-Certification

The APMP Executive Summaries Micro-Certification provides recognition for APMP best practices and the essential skills required to create compelling executive summaries.

Learn More

Bid & Proposal Writing Micro-Certification

The APMP Bid & Proposal Writing Micro-Certification provides recognition for APMP best practices and the essential skills required to write compelling bids and proposals.

Learn More

Graphics Micro-Certification

The APMP Graphics Micro-Certification recognizes APMP best practices and the essential skills required to create impactful and effective graphics for bids and proposals.

Learn More

Competitive Price To Win Micro-Certification

The APMP Competitive Price To Win Micro-Certification recognizes APMP best practices and the essential skills required to develop a Competitive Price To Win.

Learn More

APMP Executive Summaries Micro-Certification (ES-M APMP)

The purpose of this APMP Micro-Certification is to measure whether a candidate has sufficient knowledge and understanding of the APMP Body of Knowledge (BoK) to act as an informed member of a bid and proposal team with regards to writing effective executive summaries. This Micro-Certification provides recognition for APMP best practice, and the essential skills required to create compelling executive summaries. The candidate should, as a minimum, be able to recall, recognize and demonstrate understanding of the APMP best practices outlined in the executive summaries section of the APMP BoK.

Candidates should be able to demonstrate understanding by being able to:

  • Identify best practices in creating executive summaries.
  • Explain ways to apply best practices in diverse environments.
  • Identify ways to apply recent trends.
  • Explain the typical mistakes made while creating an executive summary.
  • Explain common terms used.

Book your exam    Download the Study Guide    Download FAQs

APMP Certified ExecSummaries600px

What kind of exam is it?

  • 25 questions
  • Multiple choice
  • Online exam
  • Open-book.

The exam is timed, and the candidate has up to 30 minutes for English-speaking candidates (as their primary language). Candidates with English as a second (or third etc.) language get eight extra minutes for a total of 38 minutes.

If you fail the exam, there is no waiting period to retake the exam (exam fee is due again). 

Who should pursue this?

  • This qualification is aimed at proposal writers, proposal managers, and others who write in their roles, such as sales, business development, and subject matter experts who provide content for executive summaries as part of the bid and proposal document.

Eligibility

  • There are no prerequisites needed to take the exam.
  • APMP membership is not required. However, the exam fee for non-members is significantly higher, and without membership, you don’t have free access to the online APMP BoK.
  • There is no minimum industry experience required.

How much does the exam cost?

APMP members: $165 / Nonmembers: $300.

*APMP pricing is in USD. To discover alternative currencies in which Certification Fees may be paid, please visit the website of our Independent examining body, APMG.

Prepare for the exam.

  • The basis for all questions is the APMP BoK. An executive summaries section is published in the BoK and is available as a PDF at no cost to the exam candidate.
  • Other materials are beneficiary but not mandatory. Please remember that all questions were written using the executive summaries section (and the referenced terms) of the APMP BoK.
  • There is a complete set of sample questions on apmg-international.com.

Are CEU/CPDs required to maintain this certification?

  • There are no CEU/CPD requirements to register for the exam.
  • There are no CEU/CPD requirements for keeping your certification valid.
  • However, sitting the exam (and preparing for it) is valid for 2 CEUs toward your other certification requirement.

Book your exam

Questions?

If you have additional questions on the APMP Executive Summaries Micro-Certification exam that are not answered in the above content, please contact [email protected].

APMP Bid & Proposal Writing Micro-Certification (BW-M APMP)

The objective of the examination is to enable you to demonstrate an understanding of the APMP Micro-Certification - Bid & Proposal Writing principles, processes, themes, techniques and roles. The exam uses objective test questions, which require you to choose a response to a question from a set of choices, for which the correct answer is pre-determined. The candidate should, as a minimum, be able to demonstrate understanding and apply knowledge of the APMP best practices outlined throughout the APMP BoK.

Candidates should be able to demonstrate understanding by being able to:

  • Identify best practices in writing winning proposals.
  • Explain ways to apply best practices in diverse environments.
  • Identify ways to apply recent trends.
  • Explain the common pitfalls and misconceptions made while developing a proposal.
  • Explain common terms, tools, and strategies used.

Book your exam    Download the Study Guide    Download FAQs

APMP Certified BidAndProposalWriting600px

What kind of exam is it?

  • 50 questions
  • Multiple choice
  • Online exam
  • Open-book.

The exam is timed, and the candidate has up to 50 minutes for English-speaking candidates (as their primary language). Candidates with English as a second (or third etc.) language get fifteen extra minutes for a total of 65 minutes.

If you fail the exam, there is no waiting period to retake the exam (exam fee is due again). 

Who should pursue this?

  • This qualification is aimed at proposal writers, proposal managers, and others who write in their roles, such as sales, business development, and subject matter experts who provide content for bids and proposals.

Eligibility

  • There are no prerequisites needed to take the exam.
  • APMP membership is not required. However, the exam fee for non-members is significantly higher, and without membership, you don’t have free access to the online APMP BoK.
  • There is no minimum industry experience required.

How much does the exam cost?

APMP members: $165 / Nonmembers: $300.

*APMP pricing is in USD. To discover alternative currencies in which Certification Fees may be paid, please visit the website of our Independent examining body, APMG.

Prepare for the exam.

  • The basis for all questions is the APMP BoK. A bid and proposal writing section is published in the BoK and is available as a PDF at no cost to the exam candidate.
  • Other materials are beneficiary but not mandatory. 
  • There is a complete set of sample questions on apmg-international.com.

Are CEU/CPDs required to maintain this certification?

  • There are no CEU/CPD requirements to register for the exam.
  • There are no CEU/CPD requirements for keeping your certification valid.
  • However, sitting the exam (and preparing for it) is valid for 2 CEUs toward your other certification requirement.

Book your exam

Questions?

If you have additional questions on the APMP Bid & Proposal Writing Micro-Certification exam that are not answered in the above content, please contact [email protected].

APMP Graphics Micro-Certification (GR-M APMP)

The objective of this Micro-Certification is to measure whether a candidate has sufficient knowledge and understanding of the APMP body of knowledge to act as an informed member of a bid and proposal team with regard to creating and evaluating proposal graphics. This micro-certification recognizes the essential skills required to develop compelling and appropriate graphics.

Candidates should, at a minimum, be able to recall, recognize and demonstrate understanding of the best practices outlined in the Proposal Graphics section of the APMP body of knowledge.  Specifically, they should be able to demonstrate this understanding by being able to:

  • Identify what motivates your audience
  • Describe how design and designers fit into the proposal process
  • Explain when and how to create graphics and objectively evaluate them• Describe types of proposal graphics
  • Explain design principles and techniques
  • Describe industry best practices for creating impactful graphics
  • Describe the tools and emerging technology
  • Identify when and where to flex design principles

Book your exam     Download the Study Guide    Download FAQs 

APMP Certified Graphics600px

What kind of exam is it?

  • 30 questions
  • Multiple choice
  • Online exam
  • Open-book

The exam is timed, and the candidate has up to 30 minutes for English-speaking candidates (as their primary language). Candidates with English as a second (or third etc.) language get eight extra minutes for a total of 38 minutes.

If you do not pass the exam, there is no waiting period to retake the exam (exam fee is due again). 

Who should pursue this?

  • This qualification is aimed at proposal writers, proposal managers and others who, in roles such as sales, business development and subject matter experts, provide content and develop graphics as part of the proposal document.

Eligibility

  • There are no prerequisites needed to take the exam.
  • APMP membership is not required. However, the exam fee for non-members is significantly higher.
  • There is no minimum industry experience required.

How much does the exam cost?

APMP members: USD 165 / Nonmembers: USD 300

Prepare for the exam

Are CEU/CPDs required to maintain this certification?

  • There are no CEU/CPD requirements to register for the exam.
  • There are no CEU/CPD requirements for keeping your certification valid.
  • However, sitting the exam (and preparing for it) is valid for 2 CEUs/CPDs toward your other certification requirements.

Book your exam

Questions?

If you have additional questions on the APMP Graphics Micro-Certification exam that are not answered in the above content, please contact the APMP Director of Certification Kimberly Kissel, CAE, at [email protected].

APMP Competitive Price To Win Micro-Certification (PW-M APMP)

The purpose of this Micro-Certification is to measure whether a candidate has sufficient knowledge and understanding of the APMP Body of Knowledge to support a bid and proposal team with regards to developing a Competitive Price To Win assessment. This micro-certification provides recognition for the essential skills required to develop a Competitive Price To Win.

Candidates should, at a minimum, be able to recall, recognize and demonstrate an understanding of the best practices outlined in the Competitive Price To Win section of the APMP Body of Knowledge.

Specifically, they should be able to demonstrate this understanding by being able to:

  • Recall terms and key facts related to developing a Competitive Price To Win assessment.
  • Comprehend the Competitive Price To Win (cPTW) process.
  • Recognize the characteristics of a successful Competitive Price To Win capability.
  • Understand the application of Competitive Price To Win in diverse environments.

Book your exam     Download the Study Guide    Download FAQs 

APMP Certified CompetitivePriceToWin600px

What kind of exam is it?

  • 25 questions
  • Multiple choice
  • Online exam
  • Open-book

The exam is timed, and the candidate has up to 30 minutes for English-speaking candidates (as their primary language). Candidates with English as a second (or third etc.) language get eight extra minutes for a total of 38 minutes.

If you do not pass the exam, there is no waiting period to retake the exam (exam fee is due again). 

Who should pursue this?

  • This qualification is aimed at competitive analysts, Price To Win analysts, proposal writers, proposal managers and others who write in their roles, such as sales, business development, capture leads, solution architects, and subject matter experts who provide content for competitive pricing as part of the proposal document.

Eligibility

  • There are no prerequisites needed to take the exam.
  • APMP membership is not required. However, the exam fee for non-members is significantly higher.
  • There is no minimum industry experience required.

How much does the exam cost?

APMP members: USD 165 / Nonmembers: USD 300

Prepare for the exam

Are CEU/CPDs required to maintain this certification?

  • There are no CEU/CPD requirements to register for the exam.
  • There are no CEU/CPD requirements for keeping your certification valid.
  • However, sitting the exam (and preparing for it) is valid for 2 CEUs/CPDs toward your other certification requirements.

Book your exam

Questions?

If you have additional questions on the APMP Competitive Price To Win Micro-Certification exam that are not answered in the above content, please contact the APMP Director of Certification Kimberly Kissel, CAE, at [email protected].

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
1516307239822
Dénes Máthé, CF ES-M APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
1563353906885
Norbert Thiemermann, CPP ES-M APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
Yuter
Stephen Yuter, ES-M APMP
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
Picture Square
Florian Lamisch, CF ES-M APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
289 20220826104813307 200X200
Suzanne Shields, CPP ES-M APMP