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APMP-Professional™ Level
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Why Pursue Professional?

Professional level Certification demonstrates to peers, clients and organization that:

  1. You have achieved the top-level Certification in your profession, only achieved by a limited number of business development professionals.
  2. You are recognized for making a significant contribution to your organization and/or the profession.
  3. You are recognized for your ability to lead and direct others in achieving broad reaching goals.
  4. You are recognized for thought leadership and "out of the box” thinking

The Professional Certification level is appropriate for senior bid and proposal managers and BD professionals with 7 or more years in the profession and have experience in leadership, thought leadership and senior stakeholder management.

Qualifying for Professional

To earn your APMP Professional certification, qualify by making a significant impact in your own organization or in one of APMP’s business development communities. You must document and present that impact to a panel of assessors, demonstrating superior leadership, senior stakeholder engagement and management and communications skills.

To earn Professional Certification you must:

  1. Be a current APMP member who has achieved APMP-Practitioner Level status
  2. Have seven years experience in a bid and proposal environment.
  3. Provide a reference that will be asked to rate you on nine behavioral and attitude based competencies in the areas of managing and motivating others to carry out required actions.
  4. Develop a Proposal Professional Impact Paper (PPIPTM) providing evidence of how you have had a significant impact on your organization and/or the profession.
  5. Participate in a 45-minute panel interview (telephone or face-to-face) to present and answer questions about your PPIP.

The APMP Professional Certification Format

Select a reference who knows you professionally and can rate your leadership skills on pre-defined statements related to the questionnaire.

How to Prepare Your PPIP

Prepare your Proposal Professional Impact Paper (PPIP) using the PPIP Template and following the Standards and Guidelines. As a leader, you are expected to be able to design, develop, prepare and rehearse your presentation without requiring a great deal of mentoring or advice from the APMP Assessors.

Your presentation is limited to 12 slides. You are expected to demonstrate use of the best practices documented in the APMP BoK for Developing and Delivering Presentations and Graphics and Action Captions within your slide set.

Submit your PPIP submit directly to the Chief Examiner,, for assessment and a attach a copy of your payment receipt. The subject line should use the syntax: [First Name] {Last Name] PPIP.

PPIP Presentation and Interview

After your PPIP is assessed, you may be invited to present the impact to a panel of assessors, via conference call or in person. The assessors will evaluate your communications skills against prescribed standards. After your presentation, you will be asked 4 behavioral and leadership questions, which will be provided to you in advance, with the standards for answering. After the interview, the panel will immediately prepare evaluation scores and confirm your results.

How to Select Your Impact

Your impact must represent a significant professional achievement that demonstrates you business development commitment and initiative. The impact must illustrate sustainable improvement in areas such as: customer interaction, proposal and bid management, individual or organizational development, processes or infrastructure improvement. It must represent a project where you were personally responsible and successfully demonstrated that your organization, a client’s organization or the proposal profession had a quantifiable gain.

Activities associated with your day-to-day job are not eligible for your professional impact, which must reach beyond your normal activities and assignments. Be sure you pick the right subject and follow the Standards and Guidelines listed in the document below:

For More Information

If you have questions, contact Rick Harris at

Register for APMP Professional Certification

Click here to register and pay for the APMP-Professional™ Level Assessment.


Professional Certification Information

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This collection of documents provides general information and support for the Certification Program Professional level.
Item Name Posted By Date Posted
Applying for APMP Professional Certification PPTX (3.6 MB) Administration 1/27/2020
APMP Professional Standards and Guidance DOCX (3.06 MB) Administration 1/27/2020
APMP Professional Impact Self Scoring Matrix DOCX (18.89 KB)  more ] Administration 1/27/2020
All APMP Professional Certification Documents ZIP (6.83 MB) Administration 1/27/2020