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BobFrey

Dr. Robert S. Frey, APMP Fellow (Class of 2006)

Co-Owner/Principal
Successful Proposal Strategies, LLC



Bio

Dr. Bob Frey is a dynamic and highly productive proposal professional with 36 years of significant, trend-setting accomplishments and thought leadership. This is evidenced by his multiple speaking engagements with the Association of Proposal Management Professionals (APMP) and the Project Management Institute (PMI) in the United States and Canada. He was selected to be an APMP Fellow in 2006 in New Orleans.

Dr. Bob has helped his customers to win more than $8.394 Billion dollars of funded Federal contracts during the past 15 years alone. He has supported three winning Billion-dollar proposals, two for NASA and one with the Department of Energy. His 722-page book, Successful Proposal Strategies for Small Businesses, has been published in six editions by Artech House, Inc., based in Boston and London. In 2023, Artech House will publish a new and updated version of that book entitled Successful Proposal Strategies On-the-Go! which builds on real-world vignettes and will be written in a conversational style.

What does being an APMP Fellow mean to you?

My APMP Fellow honor is a source of significant professional gratification. It serves as tangible evidence of my contributions over time to the proposal arena.

What's your best memory from attending an APMP event?

Presenting in Savannah, Georgia, on the critical importance of the Blue Team Review process.

What advice do you have for a proposal professional entering our field?

Be a sponge--learn as much as possible about the Federal Government's acquisition process, as well as your organization's capture and proposal processes. Be open to shouldering new and demanding assignments. Become acquainted with what your organization is selling, to include its technical service offerings.

Anything else you would like to share?

Proposal winning is a Team sport. No one person wins a Federal Government proposal.

I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
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Jill Zander, CF APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
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Anant Shukla, CF APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
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Rita Mascia, CPP APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
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Karthik Koutharapu, CP APMP
APMP has provided an incredible platform for seasoned individuals from the Proposal and Bid Management profession and young professionals who want to start their careers in this field.
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Mayura Ravishankar, Proposal Associate
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
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Norbert Thiemermann, CPP ES-M APMP