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BrendaCrist

Brenda Crist, CPP APMP Fellow (Class of 2011)

Vice President
Lohfeld Consulting Group

Bio

Brenda is Vice President at Lohfeld Consulting Group. She provides capture, proposal management, proposal writing, and orals coaching support on bids ranging from small task orders to multi-billion dollar bids. Her expertise spans the health, commerce, transportation, energy, environment, and security fields. She has been an APMP ATO instructor since late 2011 and has helped hundreds of students become APMP certified. She is a former APMP Chapter Chairperson of the Year and currently serves as the APMP Chesapeake Chapter Program Chairperson.

What does being an APMP Fellow mean to you?

Being an APMP Fellow means constantly trying to contribute to the APMP community by being an active member of my chapter, serving on APMP committees, and mentoring new bid and proposals professionals. It also means upholding the highest ethical and professional standards.

What's your best memory from attending an APMP event?

Attending my first chapter event, where everyone was so welcoming and kind. Eric Gregory gave the presentation that night, and one of the case studies he reviewed was about a bid Bob Lohfeld had won despite overwhelming odds, so it was very memorable.

What advice do you have for a proposal professional entering our field?

Take advantage of all the resources that APMP offers! Do not hesitate to reach out to a fellow and ask for help or advice.

Anything else you would like to share?

It has been a great pleasure to be part of APMP. It is a vital and growing community.

APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.
HeatherFinch
Heather Finch, CF APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
Sonal
Sonal Bhatnagar, CP APMP, PMP
Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.
Kim Ruff
Kim Ruff, CP APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP