Cathy Day

CathyDay

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Cathy Day, CAP CPP APMP Fellow (Class of 2008)

Senior Trainer and Consultant
Shipley Ltd.

Bio

Cathy is a Senior Trainer and Consultant at Shipley Ltd in the UK where she has worked for the last 20 years. She delivers Shipley training programs and workshops across industry worldwide. She is passionate about helping individuals be the best that they can be within the business winning lifecycle.

As the developer of APMP's core certifications and retired APMP Chief Examiner, she continues to train and coach members through their journey to become certified and increase their recognition.

At home Cathy is an avid reader, enjoys theatre and film and long walks with the dog whatever the weather!

What's your best memory from attending an APMP event?

Dinner with Charlie Divine, and maybe a dozen others in New Orleans a good few years ago, and hearing the story Charlie told about his old family recipe for chicken bone soup!! It kept those around the table laughing all night, and we still laugh about it. Good friends are my abiding memory of APMP events.

What advice do you have for a proposal professional entering our field?

Today within APMP, there are so many people to take advice from or seek help from. Reach out to your local Chapter or someone you have met or heard of within the APMP to get that advice or help, and an added bonus is that you will make lifelong friends.

As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.

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Suzanne Shields, CPP ES-M APMP

The time was a good investment, and I expect to reap benefits now and in the future!

Kelly Erickson, CF APMP

APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.

Heather Finch, CF APMP

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.

Swapnil Patange

Swapnil Patange, CF APMP

Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.

Jessica Davis, CF APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.

Aynsley Davidson v2

Aynsley Davidson, CP APMP

APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.

Anant Shukla, CF APMP

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.

Brittany Guzman

Brittany Guzman, CF APMP