Dennis Green

Dennis Green

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Dennis Green, APMP Fellow (Class of 2003)

Proposal Consultant

Bio

Forty-year legacy producing competitive proposals. Over 50 client companies supported. Systems methodologist with a preference for ‘Graphics First’ development strategies. Founder and first President of APMP National Capital Area (NCA) chapter (1993-1994). Founder and first Managing Editor, APMP’s “Proposal Management” Professional Journal (1998-2003). Mentor, APMP Mentor-Protégé Program (2019-2021). Author of multiple proposal management articles. Presenter at multiple proposal-related conferences. APMP Member #300. Winning heritage, consistently tracking success at 80-90+ percent. Presently, happily distracted with travel, year-round sea kayaking adventures, and an attempt to author a biography, but still making time for several proposal engagements each year.

What does being an APMP Fellow mean to you?

Community. Colleagues. Professional acknowledgment and support.

What's your best memory from attending an APMP event?

Many great memories over many years include meeting (and learning from) Dick Eassom’s alter-ego “Wordman”; sipping Gruet champagne at a winery in Albuquerque, NM, with Charlie Divine and Neil Cobb; winning a small jackpot at a casino outside the New Orleans convention--and having the discipline to walk away with the winnings; participating in early certification concept discussions with the national board of directors; being entertained by brilliant presentation duo of BJ Lownie and Jon Williams; hearing multiple insider stories about novelistic proposal wins; or hitch-hiking home from a Monterey, CA conference--not in a car, but in Steve Myers’ business jet. Who could pick a favorite from memories such as these?

What advice do you have for a proposal professional entering our field?

If you really like proposals, go all in--full emersion--100% commit to learning everything you can. It's not an easy profession, but it can give great rewards. If you can't commit, seek something else.

Anything else you would like to add?

Anything worth doing is worth overdoing. (One man's recipe for a happy life.)

The time was a good investment, and I expect to reap benefits now and in the future!

Kelly Erickson, CF APMP

I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.

Jill Zander, CF APMP

APMP certification is the gold standard for the industry. For me, accreditation is formal recognition of my commitment to the profession, as well as an avenue for improving my performance and bid outcomes by training in APMP principles.

Tuck Ailsa Photo Cropped

Ailsa Tuck, CP APMP

Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.

Stephen Yuter, ES-M APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.

Karthik Koutharapu, CP APMP

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.

Rita Mascia, CPP APMP

You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.

Sonal Bhatnagar, CP APMP, PMP

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.

Brittany Guzman

Brittany Guzman, CF APMP