Jessica Morgenstern

JessicaMorgenstern

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Jessica Morgenstern, CP APMP Fellow (Class of 2007)

Vice President, Business Development Operations - Capture and Proposals
Applied Insight, LLC

Bio

Jessica is a Vice President at Applied Insight, LLC, where she manages all capture and proposal opportunities of all sizes for the Federal Government, including the Intelligence Community, Federal Civilian, and Department of Defense agencies. Jessica has had a long, 44-year career where she has worked successfully in every role in business development. When she is not working, you can look for her in her Master Gardener activities or working with young people who are applying for scholarships to college.

What does being an APMP Fellow mean to you?

Being an APMP Fellow means that I have the opportunity to share what I know with others.

What's your best memory from attending an APMP event?

The best memory from attending an APMP event is the opportunity to network with people I know or new people.

What advice do you have for a proposal professional entering our field?

Take advantage of every opportunity to learn. Listen to all. Participate in APMP events, webinars, and the like. Reach out to someone and ask them to mentor you.

During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.

Karthik Koutharapu, CP APMP

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP

With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.

Norbert Thiemermann, CPP ES-M APMP

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.

Swapnil Patange

Swapnil Patange, CF APMP

I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!

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Bette Sturino, CP APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.

Gerald Stein, CF ES-M APMP

APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.

Anant Shukla, CF APMP

The time was a good investment, and I expect to reap benefits now and in the future!

Kelly Erickson, CF APMP

Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.

Kim Ruff, CP APMP