Krystn Macomber, CP APMP Fellow, LEED AP (Class of 2018)
Founder + CEO
Summit Strategy
Bio
Krystn brings more than 20 years of experience helping small and large organizations improve performance and operations to create high-performing marketing, pursuit, and business development teams. Often commended for the ability to strategically make an impact in a short period, Krystn successfully cultivates powerful relationships to break down organizational silos and align goals. She brings a unique client-centric focus to branding and marketing strategies, resulting in significant sales growth and improved win rates.
Krystn is the past board chair for the Association of Proposal Management Professionals (APMP), an 11,000-member, $2.5M professional association. She is an advisory board member of the UCI Customer Experience Program. In 2022, she was recognized as one of the 20 Most Inspiring Women Leaders by the Women Leaders Magazine.
Krystn is the founder + chief executive officer of Summit Strategy, an integrated marketing + proposal consulting firm helping B2G/B2B firms win more business through strategic planning, proposal development, branding, and training.
What does being an APMP Fellow mean to you?
I am proud to have demonstrated mastery of this profession and to have been recognized as an industry leader by the professional body for bids + proposals. It also means that my focus is now on giving back to the profession and organization that has already given me so much!
What's your best memory from attending an APMP event?
In the beginning of my career, I enjoyed meeting people who were in the same role as me and soaking up as much wisdom and knowledge as I could. As my career progressed, I enjoyed reconnecting with friends.
What advice do you have for a proposal professional entering our field?
Learn as much as you can and get involved. Your APMP membership will only be as good as the energy you put into it. Attend webinars, go to events, meet people, and sign up to volunteer for your chapter. There are so many folks who want to help you, and you just have to show up!
