Marsha Lindquist

MarshaLindquist

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Marsha Lindquist, CPP APMP Fellow (Class of 2019)

President
Granite Leadership Strategies Inc.

Bio

Marsha Lindquist is an experienced pricing strategist & contracts professional. In her groundbreaking #1 Amazon Best-Selling book, Secrets of Strategic Pricing for Government Contractors Marsha Lindquist delivers the wisdom of strategic pricing for Federal proposals.

Marsha has built a tradition of quality consulting for Government contractors for over 30 years. She has wide-ranging experience with Government contracting firms–mostly scientific & high-technology companies. Marsha is adept in persuasive pricing that wins & is masterful in authoring customer-focused winning pricing strategies. She is described by clients as tenacious and a true pro. Ms. Lindquist has achieved the distinguished titles of NCMA Fellow, APMP Fellows & APMP Professional (CPP), and Future of Pricing Honoree by ProPricer. Marsha can be often seen hiking with her dog Ziva -a young Australian Shepherd with lots of energy.

What does being an APMP Fellow mean to you?

Recognition that peers and colleagues view my accomplishments with high regard.

What's your best memory from attending an APMP event?

Laughing with fellow colleagues multiple times.

What advice do you have for a proposal professional entering our field?

Participate by preparing and giving presentations in your chosen field.

Anything else you would like to share?

My best friends are APMP members and colleagues.

Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.

Stephen Yuter, ES-M APMP

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.

Anthony Rossi, CF APMP

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP

As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.

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Suzanne Shields, CPP ES-M APMP

With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.

Norbert Thiemermann, CPP ES-M APMP

Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.

Karthik Koutharapu, CP APMP

You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.

Sonal Bhatnagar, CP APMP, PMP

Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.

Gerald Stein, CF ES-M APMP

Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.

Jessica Davis, CF APMP