skip to main content
MikeParkinson

Mike Parkinson, CPP APMP Fellow (Class of 2008)

Principal
24 Hour Company

Bio

Mike is a geek. He is a CPP APMP Fellow, 1 of 36 Microsoft PowerPoint MVPs in the world, an internationally recognized communication and proposal expert, a best-selling author, and a professional trainer. Mike has spearheaded multi-billion dollar projects and created thousands of graphics resulting in billions of dollars in increased revenue for his clients. His keynotes, training, books (“Billion Dollar Graphics” and “A Trainer's Guide to PowerPoint: Best Practices for Master Presenters.”), and tools (www.Build-a-Graphic.com) help companies succeed while saving money and time. Mike owns Billion Dollar Graphics (www.BillionDollarGraphics.com) and is a partner at 24 Hour Company (www.24hrco.com), the premier proposal graphics firm.

Mike regularly conducts workshops and creates graphics, presentations, and content for companies like Microsoft, FedEx, Pfizer, Xerox, Dell, Subaru, Nestle, Lockheed Martin, Northrop Grumman, and Boeing, as well as at learning institutions and government agencies like NSA, CMS, OCC, the Army, and the SEC.

For fun, Mike is an artist, a pop culture connoisseur, enjoys exercise and fitness, and loves helping others achieve their goals.

What does being an APMP Fellow mean to you?

Being an APMP Fellow is an honor. It means that I will always be an advocate for positive change in our industry and help others find value within APMP.

What's your best memory from attending an APMP event?

So many "best" memories: meeting people who became my dearest friends, dancing at social events, and geeking out with my fellow proposal nerds. If I had to pick my best memory, it would be giving my At-a-Glance keynote at the APMP BPC 2019. What an amazing experience. The support and feedback exceeded my expectations.

What advice do you have for a proposal professional entering our field?

Two things that helped me... One, I found a mentor. Two, I eventually understood the "why" (the psychology) behind what and how we do what we do. Once I had a deeper understanding, SO many things clicked for me.

Anything else you would like to share?

Thanks, APMP, for being a wonderful organization with passionate members and staff!

Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
BetteSturino125x150
Bette Sturino, CP APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
ritamascia
Rita Mascia, CPP APMP
Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
1563353906885
Norbert Thiemermann, CPP ES-M APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
Picture Square
Florian Lamisch, CF ES-M APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.
Kim Ruff
Kim Ruff, CP APMP
My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.
Sonal
Sonal Bhatnagar, CP APMP, PMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate