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MitchBoretz

Mitch Boretz, APMP Fellow (Class of 2008)


Bio

Mitch Boretz retired in 2021 after 25 years directing proposal operations for the Bourns College of Engineering at the University of California, Riverside. His office produced more than 500 proposals per year to generate about US$45 million annually, mostly in federal grants ranging in value from five figures to eight figures. Mitch helped researchers find suitable funding opportunities, plan and prepare effective proposals, and build good proposal writing skills. Now that he is retired, he volunteers as a proposal writer and strategist for very small non-profits, volunteers in the community, rides his bicycle more, and takes better care of his yard. Mitch holds a bachelor’s degree in journalism from the University of Missouri and worked for 14 years as a news reporter and editor before beginning his proposal career.

What does being an APMP Fellow mean to you?

I've always said that the more you put into your APMP membership, the more you get out of it. Being named a fellow recognized the work I did to restart what then was the Southern California chapter (now the Western chapter). It has given me access to a wonderful network of friends and colleagues who helped me throughout my career -- and now a platform to mentor the next generation of proposal leaders.

What's your best memory from attending an APMP event?

Wow, so many. I still remember my first APMP conference in Albuquerque. I barely understood the jargon, and I came from a much smaller shop than most people there. But there was a session called "Competitive Advantage in the Cost Volume," which just blew my mind. I used tips from that session for the rest of my career.

What advice do you have for a proposal professional entering our field?

Join APMP. Be active. Be an advocate for yourself and for your office's role in your organization's success. And keep looking ahead: Technology will continue to change our environment, and we have the opportunity to steer that change.

APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman
Brittany Guzman, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
ritamascia
Rita Mascia, CPP APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.
HeatherFinch
Heather Finch, CF APMP
With this micro-certification and digital badge, I signal to my bid team and stakeholders that I am familiar with this topic. They can use me as their contact and "sparring partner," independent of RFPs.
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Norbert Thiemermann, CPP ES-M APMP