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MitchBoretz

Mitch Boretz, APMP Fellow (Class of 2008)


Bio

Mitch Boretz retired in 2021 after 25 years directing proposal operations for the Bourns College of Engineering at the University of California, Riverside. His office produced more than 500 proposals per year to generate about US$45 million annually, mostly in federal grants ranging in value from five figures to eight figures. Mitch helped researchers find suitable funding opportunities, plan and prepare effective proposals, and build good proposal writing skills. Now that he is retired, he volunteers as a proposal writer and strategist for very small non-profits, volunteers in the community, rides his bicycle more, and takes better care of his yard. Mitch holds a bachelor’s degree in journalism from the University of Missouri and worked for 14 years as a news reporter and editor before beginning his proposal career.

What does being an APMP Fellow mean to you?

I've always said that the more you put into your APMP membership, the more you get out of it. Being named a fellow recognized the work I did to restart what then was the Southern California chapter (now the Western chapter). It has given me access to a wonderful network of friends and colleagues who helped me throughout my career -- and now a platform to mentor the next generation of proposal leaders.

What's your best memory from attending an APMP event?

Wow, so many. I still remember my first APMP conference in Albuquerque. I barely understood the jargon, and I came from a much smaller shop than most people there. But there was a session called "Competitive Advantage in the Cost Volume," which just blew my mind. I used tips from that session for the rest of my career.

What advice do you have for a proposal professional entering our field?

Join APMP. Be active. Be an advocate for yourself and for your office's role in your organization's success. And keep looking ahead: Technology will continue to change our environment, and we have the opportunity to steer that change.

Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.
Kim Ruff
Kim Ruff, CP APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP