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NeilCobb

Neil Cobb, APMP Fellow (Class of 2006)

Retired

Bio

Neil Cobb was the executive director of the AT&T Knowledge and Proposal Management Center from 2000 to 2013. He has more than 25 years of experience in commercial proposal development and management. After retiring from AT&T, Neil was a continuing lecturer at the University of North Texas Department of Technical Communication. He continues to work to improve the visibility of our profession in the academy, having worked with UNT to create a certificate in proposal writing for the Technical Communication Masters program. Neil holds six U.S. patents for his content authoring and repurposing methods and systems and is the co-author of "Writing Business Bids and Proposals for Dummies" (John Wiley and Sons, LTD, 2016). He is now fully retired, living with his wife Rebecca in Plano, Texas.

What does being an APMP Fellow mean to you?

Being an APMP Fellow means that I brought value to the profession and the association and that my peers recognized my work as exemplary.

What's your best memory from attending an APMP event?

Implementing, administering, and activating Idea Markets at several conferences, which offered opportunities for proposal professionals to brainstorm ways to solve problems they face every day on the job.

What advice do you have for a proposal professional entering our field?

Use APMP's rich resources of knowledge and people to master our profession. Share what you learn with others. Be a champion for the profession within your business by bringing insight, value, and innovation to your role every day.

Anything else you would like to share?

APMP membership will help make you more successful. The network you'll build, the skills you'll hone, and the evolution you'll undergo will make you a valuable member of any business venture.

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
Sonal
Sonal Bhatnagar, CP APMP, PMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
APMP has been instrumental in my success and has given me a framework in which to coach and mentor the bid and proposal stars of the future.
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Ceri Mescall, CPP APMP
I would advise new professionals to take advantage of the resources that APMP offers. Not only do you have access to conferences and seminars through your chapter, but the free webinars and the robust network of professionals are great benefits that can help advance one’s career.
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Valerie Kessie, CP APMP
My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.
Sonal
Sonal Bhatnagar, CP APMP, PMP
APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
ritamascia
Rita Mascia, CPP APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson
Kelly Erickson, CF APMP