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NeilCobb

Neil Cobb, APMP Fellow (Class of 2006)

Retired

Bio

Neil Cobb was the executive director of the AT&T Knowledge and Proposal Management Center from 2000 to 2013. He has more than 25 years of experience in commercial proposal development and management. After retiring from AT&T, Neil was a continuing lecturer at the University of North Texas Department of Technical Communication. He continues to work to improve the visibility of our profession in the academy, having worked with UNT to create a certificate in proposal writing for the Technical Communication Masters program. Neil holds six U.S. patents for his content authoring and repurposing methods and systems and is the co-author of "Writing Business Bids and Proposals for Dummies" (John Wiley and Sons, LTD, 2016). He is now fully retired, living with his wife Rebecca in Plano, Texas.

What does being an APMP Fellow mean to you?

Being an APMP Fellow means that I brought value to the profession and the association and that my peers recognized my work as exemplary.

What's your best memory from attending an APMP event?

Implementing, administering, and activating Idea Markets at several conferences, which offered opportunities for proposal professionals to brainstorm ways to solve problems they face every day on the job.

What advice do you have for a proposal professional entering our field?

Use APMP's rich resources of knowledge and people to master our profession. Share what you learn with others. Be a champion for the profession within your business by bringing insight, value, and innovation to your role every day.

Anything else you would like to share?

APMP membership will help make you more successful. The network you'll build, the skills you'll hone, and the evolution you'll undergo will make you a valuable member of any business venture.

Without APMP, I would not have the tools or knowledge of the industry to have the career I have today and the success I have experienced.
Liz Megli
Liz Megli, CF APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
Gerald Stein
Gerald Stein, CF ES-M APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura
Mayura Ravishankar, Proposal Associate
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
jill zander
Jill Zander, CF APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
The Executive Summaries Micro-Certification exam was easy to follow and clear in what was required. I found the learning materials to be very informative, and they will be a great tool to use while in the exam and for future executive summary tasks.
SarahChapman
Sarah Chapman, CP ES-M APMP
APMP's techniques on proposal writing are meticulously engineered with real-life examples, and the extensive information available in their Body of Knowledge is a goldmine for bid & proposal professionals.
AnantShukla
Anant Shukla, CF APMP