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RichardBuijs

Richard Buijs, CPP APMP Fellow (Class of 2010)

Director
Strategic Proposals NL



Bio

Richard is recognized for his passion for proposals, championing proposal management best practices. He and his team help sales teams to capture 'will-win' deals worth over €1,8 bn in the past two years, with a success rate of 91% - and to bring about radical improvements to proposal quality and win rates.

A polished and inspiring trainer and speaker and a pioneer in the proposal arena. Richard was not only the founder of the first Bid- & Proposal consultancy in The Netherlands. He is also the first certified Proposal Professional, APMP Approved Trainer, and he was elected as the first-ever Fellow on the European continent of the Association of Proposal Management Professionals (APMP) in 2010.

From 2004-09, he served as the first CEO of the association’s NL chapter, and from 2010-12 he was responsible for all the association’s International chapters in his role as APMP board member.

Prior to joining Strategic Proposals, Richard worked at Digital/Compaq, the IT and services company, from leading the International Services Opportunity Centre to Manager of the successful Bid desk. In this role, he developed and implemented ‘Compaq’s Tenderpartner Enabling program.’ Blessed with excellent penmanship, Richard enjoys writing about proposal best practices for prominent Dutch marketing and sales magazines, such as ‘Sales Magazine’ and ‘Marketing Week.’ Through the Speakers Academy, the leading organization for professional speakers, Richard presented at sales, proposal, and purchasing conferences worldwide.

Respected as a thought leader in the proposal profession, known for presentations and workshops which are informative, enlightening, and entertaining, Richard has a track record of outstanding success, consistently attracting excellent feedback from senior executives, course participants, evaluators, and proposal professionals alike. 

 

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.
LauraRispin
Laura Rispin, CP ES-M APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.
Swapnil Patange
Swapnil Patange, CF APMP
Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.
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Aynsley Davidson, CP APMP
I love that my high scores in English and grammar from grade school finally paid off! I understand where I fit in professionally with a career that is rewarding on many levels. I owe all of this to APMP!
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Bette Sturino, CP APMP
Achieving certification sends a message to the world that I’m dedicated and accomplished as a proposal manager. I feel proud of earning this title and I encourage others to join our ranks.
Jessica Davis
Jessica Davis, CF APMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP