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About APMP Fellows Robin Davis
RobinDavis

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Robin Davis, CPP APMP Fellow (Class of 2019)

CEO
Metre

Bio

Robin founded and is CEO of Metre, a proposal development consulting firm exclusively dedicated to the healthcare industry.

She fell into proposals in 2001 when she identified a need on the sales team she was supporting. She found APMP and built the proposal function at the company from the ground up. After getting downsized, she launched her firm in 2009 and has never looked back. Robin and her team have helped health plans and healthcare services organizations win billions in revenue in the employer (FI and ASO), state and local government, Medicaid, and Medicare markets across all product lines (e.g., medical, pharmacy, dental/vision). In 2021, she brought on a business partner/COO to support rapid growth and expansion into new markets. With thousands of winning proposals under her belt, she's most proud of the company's 95% repeat business rate--a sign that clients trust Metre to help them win without that drama. Metre is recommended as the proposal firm of choice by the Blue Cross and Blue Shield Association and has a 90% win rate for state business with the Blues.

She is also a sought-after speaker, teacher, and mentor inside and outside the proposal industry. She lives in Nashville, TN, with her wife and five animals. She owns a neighborhood bar/restaurant/craft beer mecca/pub with her wife and "eats, drinks, and travels for fun."

What does being an APMP Fellow mean to you?

It means that I'm all in! I love this industry, I love what I do, and being an Association Fellow with those letters behind my name is a visual representation of that. I like to spend time with my proposal nerd friends, talking about fonts, the art and science of our industry, and sharing my experiences to help others grow. This is my tribe; these are my people.

What's your best memory from attending an APMP event?

Just one? The first conference I attended in 2001 changed the trajectory of my career. When I spoke at my first BPC conference in 2006, I fell in love with it. The connections that I've made at APMP events are priceless. Again, this is my tribe.

What advice do you have for a proposal professional entering our field?

Engage with your peers and leverage every opportunity and resource available to you. You have what you need here to succeed.

 

APMP has changed my professional life, elevating it to a standard that I didn’t know existed. Aside from the professional advantages of being certified as an APMP Professional, it’s the community of members who make it so special.
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Rita Mascia, CPP APMP
My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.
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Sonal Bhatnagar, CP APMP, PMP
As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.
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Suzanne Shields, CPP ES-M APMP
For the first time since I started my career, I felt like I was not alone in my struggles to meet deadlines, wrangle SMEs, and answer impossible questions. I’m grateful to have this community to share our wisdom and experiences.
AnthonyRossi
Anthony Rossi, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
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Florian Lamisch, CF ES-M APMP
APMP is an organization full of hardworking, enthusiastic professionals who are dedicated to promoting their industry and practicing their craft.
HeatherFinch
Heather Finch, CF APMP
Being a part of APMP, I get access to the knowledge and experience of great leaders and mentors from the community. I have learned a great deal from the webinars and conferences I attended on diverse topics from career progression in Proposal Management, trends (such as automation) in PreSales to achieving work-life balance, and handling burn-outs – all real-life experiences.
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Shubhada Kulkarni, CP APMP
Acquiring this micro-certification allows me to expand my aperture regarding the collaboration between capture and proposal management to develop more robust, customer-centric Executive Summaries for future pursuits. It allows me to advance my skill set, evolve my knowledge, and reflect my commitment to continuous learning.
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Stephen Yuter, ES-M APMP
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
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Karthik Koutharapu, CP APMP
This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
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Dénes Máthé, CF ES-M APMP