Tony Birch

TonyBirch

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Tony Birch, CPP APMP Fellow (Class of 2006)

Founder & Director
Shipley Limited

Bio

Tony Birch co-founded Shipley Limited in 1997, having worked for Shipley Associates for three years. Currently, he serves as Chair of the Board of Shipley Limited but remains an active consultant/trainer in all aspects of Business Development.

Tony served on the main board of the APMP for four years (2004 – 2007) and was one of the founding members of the APMP UK Chapter (2001). He was elected a Fellow of the APMP in 2006 for his contributions to developing and launching the APMP’s global Certification Programme. In 2016, the APMP awarded him its highest honor, the William C. McRae Founder’s Award, for his contributions to the organization.

Over the last 28 years, Tony has worked with large and small companies across sectors as diverse as Automotive, Defense, Insurance, and Space, delivering business-winning related services.

What does being an APMP Fellow mean to you?

It is a recognition of my commitment to the profession.

What's your best memory from attending an APMP event?

Sitting around a fire pit in Wild Horse Pass Resort, AZ, meeting and greeting friends I would not have ever known if I had not been a member of the Association.

What advice do you have for a proposal professional entering our field?

Doing the impossible for the ungrateful can sometimes be very hard. Keep at it, and it can be a rewarding career.

The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.

Florian Lamisch, CF ES-M APMP

This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.

Brittany Guzman

Brittany Guzman, CF APMP

APMP Certification is an important milestone in the bid and proposal profession. It helped me upgrade my knowledge and be competitive in the industry. You can achieve your dream career with APMP certifications. Thanks to APMP India.

Swapnil Patange

Swapnil Patange, CF APMP

Certification has enhanced my worth as a bid professional. It has validated the skills and experience I have and is proof of my bid management qualities and capabilities. It has given me a springboard to develop my career and aim for Professional certification.

Aynsley Davidson v2

Aynsley Davidson, CP APMP

As a sales coach, the executive summary is vital for capturing and proposing management activities. This is an excellent addition to our members' professional standing, and I look forward to many more micro certifications.

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Suzanne Shields, CPP ES-M APMP

This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.

Dénes Máthé, CF ES-M APMP

My experience, combined with the APMP Body of Knowledge, helped me obtain both the APMP Foundation exam and the Practitioners exam within a week.

Sonal Bhatnagar, CP APMP, PMP

Acquiring the executive summary micro certification has helped to build my confidence in producing best practice Executive Summaries. I also benefit from the social media badge for my LinkedIn profile and certification to add to my resume. Both of these allow me to verify my Executive Summary capabilities.

Laura Rispin, CP ES-M APMP

During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.

Karthik Koutharapu, CP APMP

Receiving Practitioner-level certification boosted my confidence and validated my experiences and professional growth in the bid and proposal industry. The badge is something that I see each day, and it motivates and encourages me to keep networking, learning, and elevating others in our combined professional development goals.

Kim Ruff, CP APMP