This topic, Executive Summaries, is way underrated. The Executive Summary is the most eye-catching document, which almost everyone on the customer side reads. Yet, in most bid teams, we don’t dedicate the attention it deserves. I want to learn about something I can immediately put into practice at my workplace, which provides a “quick win” to the team and is a long-term benefit for the company.
Dénes Máthé, CF ES-M APMP
This was my first APMP event, and I was wholly impressed. The energy in the room reignited my passion for this industry, and I can't wait to get back to my team to implement what I have learned.
Brittany Guzman, CF APMP
The Executive Summary is the key element of each proposal, literally the most important part of the response next to the price – this is why my focus was on this micro certification. Understanding the principles of Deal-Strategy, Win-Strategy, Competitor-Analysis, Ghosting, Persuasive Writing, Features/Benefits/Discriminators, and many more is essential and beneficial for so much more than just the Executive Summary.
Florian Lamisch, CF ES-M APMP
I never want to be complacent in my career, so it has been beneficial to have this group of peers who are going through similar trials and tribulations in the proposal world on a day-to-day basis.
Jill Zander, CF APMP
The time was a good investment, and I expect to reap benefits now and in the future!
Kelly Erickson, CF APMP
During my association with APMP, I have been fortunate to have met and gathered wisdom from several industry stalwarts.
Karthik Koutharapu, CP APMP
The certifications, starting from the foundation to the professional level, help individuals from diverse timeframes in their careers.
Mayura Ravishankar, Proposal Associate
Being an active APMP certified practitioner allowed me to recognize my hidden potential multifold (40u40, BPC Awards, BPC Speaker) and give back to the profession through the APMP community.
Karthik Koutharapu, CP APMP
You can expand your network by attending the local Chapter webinar and events. They provide an opportunity to collaborate with like-minded individuals locally to create and share consumable content, ideas, tools, and resources.
Sonal Bhatnagar, CP APMP, PMP
Achieving the Executive Summaries micro-certification will support me in persuading Sales to create a better Executive Summary.
